Key Contacts | Management Team | Citations

Headquarters:
2780 Via Orange Way, Suite B, Spring Valley, CA 91978
Tel: (619) 670-5200 Fax: (619) 670-8916

Internet:
www.Chinaberry.com
www.IsabellaCatalog.com

Facility:
23,000 square foot office and warehouse facility includes corporate offices, international telephone order center, warehouse, fulfillment and shipping center.

Employees:
46 regular employees.

Revenues:
$4.6 million in sales revenue in 1993
$5.1 million in sales revenue in 1998
$9.5 million in sales revenue in 2003
$10.8 million in sales revenue in 2005
$11.5 million in sales revenue in 2006
$12.8 million in sales revenue in 2007
$13.0 million in sales revenue in 2008
$11.6 million in sales revenue in 2009
$13.5 million in sales revenue in 2010
$13.2 million in sales revenue in 2011
$14.0 million in sales revenue in 2012

Description:
Founded in 1982 by Ann Ruethling, a former airline executive turned stay-at-home mom, Chinaberry, Inc. is an international catalog sales company based in San Diego County. The company sells books and products through its two primary catalogs and web sites:

The Chinaberry catalog, offering fully researched, hand-selected, family-centered books and items for children and adults, contains complete reviews and is packed with interesting commentary.

The Isabella catalog, offers well-researched, high-quality items for the body, mind and spirit.

Market:
The colorful Chinaberry and Isabella catalogs are mailed 9 times a year, with a circulation of 3.5 million. Each edition is unique, and is eagerly awaited -- even coveted -- by loyal Chinaberry and Isabella customers.


Company:
Chinaberry, Inc.
Publisher of the Chinaberry catalog of books and treasures for the whole family and the Isabella catalog of gifts for reawakening the spirit.

Address:
2780 Via Orange Way, Suite B
Spring Valley, CA 91978

Contact:
Janet Kelly
Communications Coordinator
Chinaberry, Inc.
Tel: (619) 670-5200
Fax: (619) 670-0222
E-mail: PublicRelations@Chinaberry.net
Internet: www.Chinaberry.com, www.IsabellaCatalog.com